The Mission

Wild & Wise Texas is an extension of my goal to understand where we live—and share that knowledge in a way that moves us forward. Each product is chosen with intention—rooted in local landscapes, shaped by local knowledge, and sourced through relationships built on trust and care.

This isn’t retail for its own sake. It’s a continuation of the same work happening in the field—paying attention, supporting the people doing things right, and helping move Texas toward something more grounded, more regenerative, and more worth passing on.

⟵ THIS SHOP SUPPORTS ⟶
Independent Makers
Independent Makers
Native Ecosystems
Native Ecosystems
Local Communities
Local Communities
Buying with Purpose
Buying with Purpose

How I Got Here

I started my career in marketing, running a digital agency, before stepping away to pursue my interests of writing, research, and storytelling. I spent years exploring sustainable business, local economies, and environmental conservation, interviewing thought leaders, and writing extensively on what it truly means to live and work sustainably.

Life brought me to San Antonio, Texas, where I now live with my wife and two sons. Here, I’ve become deeply invested in Texas ecology, urban sustainability, and the future of the city—how we grow, what we conserve, and how we shape a thriving future together.

I believe the way we live should leave the world better off, not worse.

That means questioning the systems we participate in, challenging our assumptions about growth and consumption, and reconnecting with what truly sustains us—our communities, our environment, and our sense of purpose.

It’s easy to get caught up in big, abstract conversations about sustainability, but real change happens at a human scale, through the choices we make daily and the way we show up in our own cities, neighborhoods, and homes.

That’s what my work is about. Understanding our world as it is—so we can create something better.

Featured Partners

CatSpring Yaupon is a Texas-based tea company founded by sisters Abianne Falla and Jenna Dee Detro, focused on reviving yaupon—North America’s only naturally caffeinated native plant. Long used by Indigenous communities, yaupon offers a smooth, steady energy without the bitterness of traditional teas.

What began during a Texas drought—when yaupon was one of the few plants that endured—has grown into a mission rooted in land stewardship, cultural restoration, and local production. Through regenerative practices and community partnerships, CatSpring Yaupon is bringing this deeply rooted native plant back into everyday life.

USDA Organic Certified

USDA Organic Certified

Regenerative Organic Certified

Regenerative Organic Certified

FairWIld Certified

FairWIld Certified

Intertribal Agriculture Certified

Intertribal Agriculture Certified